In regards of the growing importance of data and analytics to the hotel business nowadays, VHP Software now collaborates with STR – the source for premium global data benchmarking, analytics and marketplace insights. The seamless connectivity between VHP Software and STR fuels the hotel’s growth and helps to make better business decisions whereas the data is confidential, reliable, accurate and actionable.
Thru data exchange, STR is able to provide benchmarks report of a hotel’s performance against its competitive aggregate and local market (monthly, weekly and daily data). Benchmarks include up to 18 months historical occupancy ADR and RevPAR data as well as year over year percentage change, rank and index.
SHR was founded in 1985 and provides premium data benchmarking, analytics and marketplace insight for global hospitality sectors. The company has grown to 15 countries with headquarter in London, England and Asia Pacific’s in Singapore. SHR’s services are constantly evolving, driven by the vision to be an advisor and innovator for any global industry that relies on data. Now, SHR processes, analyzes and reports on data from 63,000 hotels representing 8.4 million rooms in 180 countries around the world.
For further details on STR, please contact STR Indonesia representative: Mrs. Veranica Maidangkay Business Development Manager
Tel: +62 21 2975 8957